Personal data means any information relating to an identified or identifiable natural person, such as for instance your contact information, your order data or your product data.

We adhere to the following principles when processing your personal data:

1. We will only collect personal data for specified, explicit and legitimate purposes;
2. We will not collect personal data beyond what is necessary to accomplish those purposes;
3. we will not use personal data for purposes other than that for which the data was collected, except as stated herein, or with prior consent;
4. We will not transfer personal data to third parties, except as stated herein, or with prior consent;
5. We will do our best to ensure that information is up to date by encouraging you to verify your personal data periodically;

we will maintain appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access and against all other unlawful forms of processing; and except when stated herein, we will not store personal data longer than is necessary to accomplish the purpose for which the data were collected or for which they are further processed, or as is required by law.

When you engage with Mu6 Group¹via various channels, including our websites, apps, dealers and customer support, we collect and process your personal data. The personal data that we collect and process can be categorised as follows:

1. Your personal details, such as your name, e-mail address, physical address (if provided), phone number (if provided), IP address, in some cases geo location and language.

2. Your purchase information, such as your personal details as specified above, company name (if provided), your delivery information, such as delivery address, if different from physical address, your order information, such as product name, quantity, product name, stock keeping unit no. and product serial no., quantity, date of purchase and dealer information, your payment information, such as credit card or similar payment information and friend referral (if applicable).

3. Your use information, such as your personal details as specified above, information regarding your (paired) Mu6 product(s), including product serial number(s), stock keeping unit no., product and app usage type, date and frequency, log-in credentials, encrypted credentials for third party services offered in our app(s), for instance Deezer and TuneIn, information on other users of MU6 app(s) within your household (if applicable), information you choose to attribute in connection with your MU6 devices, for instance when customizing name of your MU6 product(s), product use activity log (unless such function has been disabled by you) and social media log-in credentials (not the information contained in your social media profiles), if used as log-in to MU6 app(s).

4. Requests for customer support and technical assistance, containing your personal details, as specified above, product serial number, product warranty information, place of purchase and other relevant information, which Mu6 Group may inquire in order to proceed with your request.

5. Information provided when completing surveys, questionnaires and feedback forms, such as your personal details, as specified above, your Mu6 product warranty ID, place of purchase, your feedback on your use of Mu6 product(s) and evaluation of the same, your location information. 

6. Your behaviour information collected via use of cookies and similar technologies like pixels, tags and other identifiers in order to remember your preferences, to understand how our websites and app(s) are used and to customize our marketing offerings. 

We only collect and process personal data, if at least one of the below mentioned purposes applies:

1. We provide you with customized information on news, events, competitions and similar marketing content related to Mu6 Group, its products and products made in collaboration with third parties. Our processing in this regard will be based on your consent thereto.

2. We handle your purchase orders, complete purchase transactions, ensure delivery of purchased product(s), handle possible returns. Our processing is necessary for the performance of a contract, to which you are a party.

3. We provide you with relevant product software updates and make your future purchases easier by remembering your shipping details. Our processing is necessary for the purposes of the legitimate interests pursued by Mu6 Group and such processing is not considered to be harmful towards you.

4. We provide you with customer service, handle your requests or complaints and provide you with product warranty support. Our processing is necessary for the performance of a contract, to which you are a party.

5. We ensure better customer experience by providing you with personal benefits, such as discounts or customized offers based on previous purchases and possible friend referrals. Our processing in this regard will be based on your consent thereto. 

6. We provide you with customized app user experience, by for instance making setup of your present and future MU6 product(s) easier across multiple devices, by allowing you to manage your (paired) MU6 products and to choose preferred sound profile, by providing you with customized content on our app(s) and with easier access to product user guidance and warranty conditions and by supporting multiple MU6 app users within the same household to manage use of MU6 product(s). Our processing in this regard will be based on your consent thereto. 

7. We conduct analytics and statistics on use type, date and frequency of Mu6 products to learn how our products are used, to improve the quality of our products and to develop new ones. Our processing is necessary for the purposes of the legitimate interests pursued by Mu6 Group and such processing is not considered to be harmful towards you. 

8. We collect you feedback regarding your use of Mu6 products and services by inviting you to complete surveys, questionnaires or feedback forms. Our processing in this regard will be based on your consent thereto.

Accordingly, some of your personal data is collected and processed in order for us to fulfil our contractual obligations to you, for instance, when you purchase our products, contact our customer support or claim warranty. Should you choose not to provide us with the requested and necessary personal data in this regard, we might not be able to fully satisfy your request. 

As a general principle, your personal data is stored and processed within the European Economic Area (EEA). However, your personal data may be transferred outside EEA between the entities in the Mu6 Group, between Mu6 Group and its authorized dealers and certain types of third parties, as specified in section 6 within the purposes for which your personal data was collected. 

In case of transfer of your personal data to any third countries, as defined in General Data Protection Regulation (GDPR), valid law and regulations concerning such transfers are observed and relevant legal and security safeguards are ensured before such transfer.

As a general principle, we collect and process data in order to facilitate or improve Mu6 Group’s products, services or offers. We do not sell your personal data or share the said data with third parties, except to the extent stated in this Privacy Policy. 

We may disclose your personal data to third parties to the extent required by law, court order or a decision rendered by a competent public authority and for the purpose of law enforcement. In addition, we may share your personal data with the following third parties: 

1. Our group companies and authorized MU6 dealers in order to deliver products and services to you, to ensure a consistent level of service across our products and services, to enhance our products, services and your customer experience.  

2. Third party vendors carrying out services on our behalf, including billing, sales, marketing, IT support, advertising, analytics, research, customer service, product service support, shipping and purchase order fulfilment, data storage, validation, security, fraud prevention, payment processing, and legal services. Such third-party vendors have access to perform these services but are prohibited from using your personal data for other purposes. 

3. Music Streaming Services. When you initiate a connection with a third-party streaming service through MU6 products, we may share information about you that is required to enable delivery of the third-party content.

4. Third parties in order to establish, exercise or defend legal rights of Mu6 Group.

5. Third parties in the event of any merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Mu6 Group’s assets or stock (including without limitation in connection with any bankruptcy or similar proceedings).

6. Other third parties subject to your consent.

When we disclose your personal data to a third party, we take all reasonable steps to ensure that those third parties are bound by confidentiality and privacy obligations with respect to the protection of your personal data. The disclosure is conducted in compliance with legal requirements, including entering into data processing agreements with the relevant third parties, to ensure that personal data is only processed in accordance with our instructions, applicable law and regulations and for the purpose specified by us and to ensure adequate security measures.

We keep your information for no longer than necessary for the purposes for which it is collected. The length of time for which we retain information depends on the purposes for which we collected and use it.

Personal data related to your purchase and product warranty information is kept and processed for a period of five (5) years from the date of purchase, unless you have obtained extended warranty period or such data is legitimately processed for other purposes, such as providing you with personal benefits or customized direct marketing upon your consent or for pursuing our legal claims, where maintaining such information is considered necessary.

Personal data related to our provision of direct marketing to you is kept and processed for a period of three (3) years from the date you last have been active in opening our marketing communication or otherwise showing interest in such communication.

Personal data related to your use of our apps and product software update(s) is kept and processed for a period of three (3) years from the date you last have been active in using any of Mu6 Group apps.

Personal data related to your use of your MU6 products is kept and processed for a period of five (5) years from the first use day of the given product, unless such data is legitimately processed for other purposes, such as providing you with personal benefits or customized direct marketing upon your consent or for pursuing our legal claims, where maintaining such information is considered necessary.

Personal data related to our provision of personal benefits to you is kept and processed for a period of five (5) years from the date of your last purchase of MU6 product. Personal data related to your feedback on our products and services is kept and processed for a period of two (2) years from the completion date of the given survey, questionnaire of feedback form. 

Relevant personal information will be deleted after expiry of the above-mentioned periods, unless such data legitimately can be kept and processed for other processing purposes, which we have legal basis for. 

We use cookies and similar technologies like pixels, tags and other identifiers in order to remember your preferences, to understand how our websites and apps are used and to customize our marketing offerings.

A cookie is a small text file that is placed on your computer or mobile device when you visit a site, that enables us to: (1) recognize your computer; (2) store your preferences and settings; (3) understand the web pages of Mu6 Group you have visited; (4), enhance your user experience by delivering and measuring the effectiveness of content and advertising tailored to your interests; (5) perform searches and analytics; and (6) assist with security and administrative functions. Some cookies are placed in your browser cache while those associated with Flash technologies are stored with your Adobe Flash Player files.

Pixels are tiny electronic tags with a unique identifier embedded in websites, online ads and/or email that are designed to: (1) collect usage information like ad impressions or clicks and e-mail open rates; (2) measure popularity of the advertising; and (3) access user cookies.

As we adopt additional technologies, we may also gather information through other methods.

Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. You can also manage the use of Flash technologies, including flash cookies and local storage objects with the Flash management tools available at Adobe’s website. Please note that by blocking, disabling, or managing any or all cookies, you may not have access to certain features or offerings on our websites or apps. For example, to complete a purchase on our websites, you will need to accept cookies sent by our sites.

Mu6 a/s, Bang og Olufsen Allé 1 , DK-7600 Struer, Denmark is data controller and is responsible for the processing of your personal data.